I am a Gen AI UI/UX Designer and Product Design Specialist driving user-centered, high-performing digital experiences leveraging 6+ years of experience delivering end-to-end UI/UX, product design, and design strategy for brands and SMBs across web and mobile.

Industry Expertise: Proven track record designing and scaling experiences across E-commerce, Saas, Web3, Event, Construction, Education, Real Estate, Airline, Food, FinTech, and Travel brands with additional exposure supporting Beauty & Skincare and retail businesses through conversion focused design.

Global Experience: Delivered design solutions and product experiences across USA, Europe, and the MENA region, collaborating with distributed stakeholders to improve usability, adoption, and customer journeys across markets.

Cross-Functional Leadership: Highly experienced working with product, design, engineering, QA, and marketing teams, aligning design decisions to business outcomes, creating clear handoffs, and maintaining quality through rapid iteration and stakeholder alignment.

Design Systems & Experience Optimisation: Strong capability in building scalable design systems, translating insights into intuitive flows, and leveraging Gen AI workflows to accelerate ideation, personalization concepts, and design efficiency while maintaining craft and consistency.