A series of graphic design explorations and campaign creatives for Purplle, India’s largest e‑beauty destination. The work focuses on bold colour, expressive illustration and strong typography to cut through crowded social feeds while still feeling premium and on‑brand.
Key visuals and posters were designed to support different launches and moments, each one pushing the visual language slightly while staying true to Purplle’s core identity.
A set of posters and promotional pieces extend the look into campaigns, combining product photography, illustration and typographic hierarchy to highlight offers and benefits at a glance.