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Event Website Design
IEC&A - UAE
Objective
To create a vibrant, modern, and quirky website for a high-profile influencer event in Dubai , aligning with the event's energetic atmosphere and catering to the tastes of the influencer audience.
Research and Discovery
Conducted market research to understand the preferences and expectations of influencers in the region. Identified design elements that resonate with the target audience.
Design
Modern and Quirky Aesthetic
Adopted a contemporary design style with playful and unconventional elements to reflect the event's unique character.
Vibrant Color Palette
Selected a bold and lively color scheme, featuring vibrant hues to create a visually engaging and energetic environment.
Typography
Utilized Hanson Bold font for headers to convey a strong and attention-grabbing message and Roboto for long-form copy to maintain readability and a modern feel.
Conclusion
The website successfully serves as a digital hub for the influencer event, effectively conveying the event's atmosphere and encouraging engagement. The modern and quirky design, vibrant colors, and dynamic typography contribute to an immersive online experience, generating excitement and anticipation for the upcoming event, contributing to the event's success.