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App UI UX Design
Assent Connect Plus
Objective
ASSENT is a company in Dubai and the biggest steel fabrication company in the GCC with over 2,500 employees and projects across USA, Europe, Canada, Asia and Africa. The idea of ASSENT Connect Plus is to design a user-friendly and intuitive internal communication mobile app for 2,500 employees. The app is intended to bridge the communication gap between office staff and labor, providing updates and news in multiple languages while aligning with the company's brand guidelines.
Research and Discovery
Stakeholder Interviews: Conducted interviews with employees across different roles to understand their communication needs, challenges, and preferences. Competitive Analysis: Explored existing internal communication medium to identify best practices and opportunities for improvement. Multilingual Considerations: Researched language preferences and patterns of the company's diverse workforce to ensure effective communication.
Persona Development
Created user personas representing both office staff and labor, considering their roles, preferences, and technology proficiency. Primary Persona - Ruby (Office Staff): Tech-savvy, prefers concise updates. Fluent in English. Values clear communication and quick access to information. Secondary Persona - Raj (Labor Worker): Limited tech exposure, prefers straightforward interfaces. Multilingual, with a preference for news in his native language.
Design
Adhered to the company's brand guidelines, emphasizing clarity, accessibility, and inclusivity in the design. Color Palette: Utilized the company's brand colors to maintain visual consistency and reinforce brand identity. Typography: Chose a legible and scalable font for better readability across different devices and screen sizes
Wireframing and Prototyping
Developed wireframes to outline the app's structure, followed by interactive prototypes to test the user flow and gather feedback. Implemented a seamless language switch feature to provide updates in the user's preferred language.
Logo
We adhered a consistent design language. Keeping the original version, we simplified it and created an abstract, visually appealing logo design.
Mobile UI
Implemented the finalized UI, incorporating feedback from usability testing, resulting in a sleek and user-friendly internal communication app.
Bangla
Typeface
Color
Conclusion
The new internal communication mobile app successfully brings together office staff and labor, fostering a sense of unity and enhancing communication across diverse teams. The app's multilingual capabilities ensure that all employees can stay informed in their preferred language, contributing to a more inclusive workplace.